AI Insights · Timothy · April 2024
Top 5 Free to Play Games in Kenya Q1 2024: Performance Insights
Explore the performance trends of the top 5 free-to-play games in Kenya during Q1 2024, including download rates, active users, and revenue data.
During the first quarter of 2024, the top 5 free-to-play games in Kenya exhibited varied performance trends across downloads, active users, and revenue. Here's a detailed look at their metrics:
Football League™ 2024 experienced fluctuating download numbers, starting strong with approximately 35K in the first week of January and dipping to around 12.9K in early February. The game saw a resurgence mid-quarter, peaking at 27.8K in the final week of February. Active users also followed a similar pattern, beginning at 164K, dipping to 121K in mid-February, and then climbing back to 155K by the end of the month.
Block Blast！ showed a consistent download rate throughout the quarter, with notable peaks of around 21.7K in late January and 21.5K in mid-February. Active users for the game started at 91K and saw a gradual increase, reaching a high of 100K in early February before stabilizing at around 86K by the end of March.
Dr. Parking 4 maintained a steady download rate, starting at 11.8K in early January and peaking at 15.3K in mid-March. Active users for this game also showed a positive trend, beginning at 35K and consistently rising to 45K by the end of the quarter.
Call of Duty®: Warzone™ Mobile had an impressive debut in Kenya, with a significant 147K downloads in its first week post-launch in mid-March. However, downloads dropped sharply to 5.3K in the following week. The game also saw a high number of active users initially, with 120K, which decreased to 35K by the end of March. Revenue for this newly launched game started at $218 and slightly increased to $237 by the end of the month.
Subway Princess Runner displayed a moderate download trend, starting at 20.9K in early January, with a dip to around 7.2K in early February, and peaking again at 15.1K in the last week of March. Active users mirrored this pattern, starting at 174K, decreasing to 126K in early February, and then rising to 157K by the end of March. Revenue figures for this game were minimal, fluctuating between $4 and $20 throughout the quarter.
These insights are based on data from Sensor Tower, which provides a comprehensive overview of app performance metrics. For more detailed analytics and insights, visit Sensor Tower.
